It’s been rumoured for a while, but Facebook has confirmed that moves will be made to show users more posts from people they actually know and people to people interactions will take priority over page to people. In other words, your reach is likely to go down.
The timeframe in which these will roll out is unclear. You might notice your page reach decrease over time. It is important that you start to plan on how you will keep engagement and reach at acceptable levels. Try not to rely even more on paid advertising which s probably what Facebook wants you to do!
Here are our tips to combat it:
- Continue to tag and engage with other pages. For example, if you share a piece of content that comes from a certain publisher, tag them in the post! They might engage back
- Depending on the type of page you have, user generated content can help you out. North Section offer customers discount if they send pictures in wearing their products! People send in the pictures; North Section upload them to Facebook and tag them in it. This engages the user and their friends.
- Does your page have a community feel about it? You should consider making a Facebook group. With recent changes, you can now link groups to pages. This means you can post in the community as your page. You can add people from your mail list, add your friends or advertise your group to users who like your page. Posts in a Facebook group are not limited in terms of reach and you get analytics too!
We hope this blog has helped you prepare for the changes. If you have any suggestions about how to combat this then please get in touch. We’re happy to discuss it.