Social Media Management
Having a good website and app is all important, however, social media management is important to drive engagement and traffic to them. Many businesses either neglect social media completely or are active and successful on one platform and not another. We have the knowledge that can improve your social media performance and results.
WHY SOCIAL MEDIA IS IMPORTANT
- Social media posts can be used to drive targeted traffic. If you know where to engage with your target audience, it can be a great tool to get internet users engaging with your business. If this is done well, it can be done for free! Of course, many of the tools, particularly Facebook and Instagram, have great advertising tools where you can choose exactly who to target based on a wide range of demographics, location, behaviours and interests.
- It leads to real relationship building. Part of what makes social media marketing so cool is the interaction you get to have with your customer base. you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites? You get a real insight into your prospective customers behaviour.
- Users are receptive to your messages. People view social networks as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say especially if your company or brand has a personal feel to it. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.
- Facebook works with your website to help with retargeting. A method used to display adverts to people who have already been to your website to tempt them to come back and make that booking or buy that jewellery! Whatever it is you do, this is a powerful tool. We can teach you!